Liked that Matt started with: "There is no accuraccy with Web Analytics Tools!". Web analytics tools have too many variables where is easy to fail to be taken as an accurate tool. Attention, this does not mean they are useless, far from that, it just means that we have always to look at trends and not the absolute values!
Another highlight is the "Analytics According to Captain Kirk" where he goes into doing some analysis to find patterns about the deaths in Star Treck TV show. And comes up with some interesting revelations:
- Crew members with a red shirt have higher probability to die.
- Most of deaths occur when beaming down with Kirk
- When Kirk meets an alien babe the death rate drops significantly.
