book: Predictably Irrational



"Do you know why we sometimes find ourselves excitedly buying things we don’t really need?"

"Do you know why we still have a headache after taking a five-cent aspirin, but why that same headache vanishes when the aspirin costs 50 cents?"

"Do you know why people who have been asked to recall the Ten Commandments tend to be more honest (at least immediately afterward) than those who haven’t? Or why honor codes actually do reduce dishonesty in the workplace?"

"..We are pawns in a game whose forces we fail to understand..."
Is not in any way related to conspiracy theories and the like, is about simple every day things, the book clearly shows(by experiments) that everybody makes predictable mistakes, again and again, we just don't notice it most of the times, thus being aware of them is a first step on how to avoid them.

No comments: